7-Eleven is the convenience store with the most branches in the world, 24 hours a day. It is popular and has won in all branches and received good prizes from 7-Eleven with necessary things. For everyday life, Seven is a stable and sustainable business.
There are many ways to start a business in Thailand and aside from registering a new business.
Franchise business model is not new in Thailand Currently there are more than 400 franchises and over 12,000 franchises in the country.
Especially the 7-Eleven, a large convenience store that is the one that most people like
I want to join the Eleven incremental franchise and share our business together.
Business franchises in Thailand are one of the most common business efforts in the country. That a franchise has the right to use the goodwill of a company or a well-known company in Thailand. There is no specific law regarding franchise business transactions for domestic business owners.
The franchise business model is an advantage for the sales, business licenses, and buying sections. Compared to setting up a new company, this option provides high level of security to business owners as they use the tested business model. The franchise business in Thailand is booming. Last year, more than 500 foreign franchises came to Thailand to search for their brands, so franchise opportunities in a growing country
ประวัติของ 7-Eleven (7 – สิบเอ็ด)
ชื่อธุรกิจ: บริษัท ซีพีเซเว่นอีเลฟเว่น จำกัด (มหาชน)
กิจการร่วมค้า: กลุ่ม CP
เริ่มดำเนินการ: 10 พฤษภาคม 2532
ขาย: 26,000 ล้านบาท (2000)
7-Eleven มีประวัติศาสตร์เกือบหนึ่งศตวรรษ เกิดจากแนวคิดของจอห์นเจฟเฟอร์สันกรีนหรือลุงจอห์นนีย์ในปี 1927 ก่อนที่จะใช้ชื่อผู้เริ่มต้น 7-Eleven Pioneer ได้ก่อตั้ง บริษัท เซาท์ไอซ์แลนด์ในดัลลัสเท็กซัสสหรัฐอเมริกา บริษัท ขายน้ำแข็งที่ใช้เก็บอาหารเพื่อการขนส่ง รวมถึงเพื่อการบริโภค จากนั้นในปี พ.ศ. 2489 ได้เปลี่ยนชื่อเป็น Seven-Eleven (7-ELEVEN) เพื่อระบุเวลาทำการของร้านค้าตั้งแต่เวลา 07.00 น. ถึง 19.00 น. ทุกวัน
On November 7, 1988, CP Group leader decided to sign a contract to buy brand license 7-Eleven. Later, on May 10, 1989, was registered as a company. CP Seven Eleven Public Company Limited during the 13 years of operation CP Seven Eleven There are over 2,000 branches nationwide. With the philosophy that Advance with quality With cutting-edge technology And excellent service Selling over 3,000 consumer products, with sales of approximately a year 20,000-26,000 million baht
7-Eleven is a retail business in a convenience store. Which operates the business of distributing consumer products And various services So that consumers get the highest satisfaction To date 7-Eleven has been very successful. Both in sales totals And the expansion of branches to more than 4,227 branches (data as of 8 October 2007) nationwide
CP All Public Company Limited has expanded the business by using the franchise system. Or sub-license Which gives the opportunity to those who are interested Able to manage the business That is worth the investment Under the modern system, the company will provide assistance in conducting business closely. Give knowledge and understanding in administration Principles of product selection, financial system, regular sales promotion and advertising plans throughout the country Including sending operational personnel to help advise and solve problems For those interested, can click to see various details To participate in one of the 7-Eleven store franchisesThe origin of the name “7-eleven”
Seven-Eleven stores Is a convenience store familiar to city people Because it is open 24 hours a day, every day, there is no holiday. However, in the early days, the 7-Eleven stores were only open from 7:00 am to 11:00 pm (7 am-11 pm), hence the name of the store. 7- ELEVEn If we look carefully at the trademark You will see that all English letters in ELEVEN are in uppercase, except for the “n” in lowercase. With the story of the origin of this story that The logo was designed according to the principles of Feng Shui numbers. By the small letter n Shaped and act like a magnet In order to absorb fortune and money 7-Eleven Is a company that provides convenience stores. With the most branches in 20 countries and economic zones, including Japan, the United States, Canada, Norway, Sweden, Denmark, South Korea, Australia, Taiwan, China, Hong Kong, Malaysia, Mexico, Philippines, Thailand, Singapore, Puerto Rico, South Africa, having launched in England and Ireland in the 1990s, but That is not as popular as it should be. Initially, Seven-Eleven Company Born under the name Southland Corporation Which was established in Oakcliff In Dallas County, Texas, United States of America in 1927, when that era began This company engages in the production and distribution of ice. Then started to sell consumer products such as milk, bread, soap in the shop as well to facilitate the customers. In the beginning, the company used the shop name as “Totem ‘Store” and “Speedy-Mart” before changing to the name “Seven-Eleven” in 1946. Currently, nearly 40 percent of Seven-Eleven stores around the world are in Japan. Since in 1991, Japan’s Ito-Yokado Company bought the shares of Southland Corporation Until becoming the majority shareholder of the company And in that same year The Southland Corporation changed its name to 7-Eleven Company. However, in November 2005, Seven-Eleven Japan Company Bought the remaining partner in the company 7-Eleven Causing the company to own the legend of the 7-Eleven store Of texas Became a Japanese company by default. Nonetheless, the 7-Eleven Japan Company Is a subsidiary company of Seven and I Holding Which also owns a network of US Dennis restaurants in Japan. Leave a little more information for people who like statistics numbers. The country that has the most convenience stores is Japan, which has more than 10,000 branches (out of a total of over 28,000 stores worldwide), the 2nd is the United States with approximately 6,000 stores and the 3rd is Taiwan with a total of more than 3,680 stores. In Thailand, there are currently around 3,500 branches. The first branch of Thailand is at the corner of Pattanapong Road.
7-Eleven Supply Chain
Finding the true needs of consumers in goods and services There is a collaboration between the retailer and the CP headquarters. Processing through online computer systems. And forward the demand information in advance to the relevant manufacturers in order to deliver the products to the “Macco” distribution center and then distribute to all 7-Eleven stores Once a week with the right amount of needs The store’s main function is Sales accept cash payments. And the arrangement of products in the store in accordance with the standards set forth The replenishment of products by the manufacturer is ongoing. Allowing consumers to have products at all times and convenient to buy at the nearest branch. Some branches also offer home delivery. It is more convenient for regular customers who buy a lot.
Characteristics of products and services
Distribution of consumer products And providing various services. The products that Seven-Eleven is selling are consumer goods The highlight here is probably the arrangement of products to match the target audience. With a focus on food and beverages as well as the opening hours that are open 24 hours a day, therefore meeting the needs of the group Consume well
- Management and methods of branch expansion for efficiency and above competitors Modern management and management models are defined from Southland Corporation Limited, which is a horizontal organization structure, work system, document system, and information technology support system. Focusing on human development together with modern management science Set the job to suit people And assigning the right person for the job
- Branch expansion with franchise system In response to the policy to expand branches rapidly since 1991, CP Seven Eleven Co., Ltd. has opened a franchise system. Expanding branches all over the country with the strategy from city to forest by using forest to surround the city. Expand branches to other provinces, both in urban communities and in suburbs, by coordinating 3 methods.
Number 1 CP Seven Eleven Co., Ltd. is an investment in expanding its own branch by 100 percent.
Second, there is a joint venture with a local investor in a franchise style. Which is a joint venture between the company and those interested
Third, open to shops, wholesalers or large retailers or new investors. Who have never operated a retail business before, have been subdued in the territory, which is called a franchise franchise system
- Support for Franchise Size CP Seven Eleven Co., Ltd. provides close assistance to Franchisee as follows:
– provide assistance in management, including financial systems, stocking Product selection Staff training
– Delivery of company personnel to help with the placement of products to the newly opened stores during the first 2 months.
– Lending equipment used throughout the life of the contract, the shop must be responsible for maintenance fees.
– Advertising marketing planning Shop design And sales promotion management
- New trading strategies
Strategy 1 Combining the strengths of the Cho Chow restaurant with convenience stores harmoniously
Strategy 2 Select the store location appropriately and place the products systematically, easy to buy.
The 3rd strategy is the heart of the 7-Eleven. Create excellence by working as a team.
Strategy 4 Include smart and honest people Focus on decentralization methods
Strategy 5 Facing fearless competition with rapid jump policy Expansion of branches in a hurry
Strategy 6 From city to forest Use the forest to encircle the city
Strategy 7 Adapt to the situation and change the crisis into opportunity. Strategy 8 Increase sales, increase revenue and reduce costs.
Strategy 9 Use advanced technology and impressive management at all levels.
Logistics and Management System
“Logistics” comes from the Greek term meaning the art of calculation. At present
The Council of Logistics Management (CLM) defines “the planning process Implement and control flow efficiency and effectiveness Raw material storage Inventory in the process of finished goods and related information from the beginning to the point of use With the goal to be in line with the needs of consumers. “The first priority objective of managing a logistics system in a business system Is to create benefits from time and place Or creating value by bringing products from the source to Have a need This duty is to bring products from the correct source in the form of timing, quality, quantity at the right cost at the right place. The mission of the logistics management is to plan the operations and coordinate the operations in various activities. Which aims to achieve results in response Customer demand By offering superior services and quality with operating costs that can compete effectively Activities covered by the logistics process include customer service, site location planning, warehousing, forecasting and demand planning, procurement. Inventory management Raw material management Raw material movement Packaging, Order processing Shipping and delivery Reverse logistics (such as return management), dealing with distribution channels Product distribution Warehouses and warehousing, traffic and transportation Processing activities for recycling Security for managing and planning this logistics system is very important. Because there must be clear patterns and specifications By setting rules for strict compliance Reports must be submitted in writing. And have the supervisor sign the supervisor to inspect the product again Then sign the responsibility And there must be a note to every step of managing the logistics system With the following
- The organization of the transportation system within the factory of the product manufacturers, the products must be verified to pass standards successfully. Then will be sent to be stored in the warehouse Which the handling of transportation within the factory Must have a container for packing products to prevent damage that may occur to that product or to be packed in a box for finished products. Then put them together to make it easy for them to be transported outside the factory or delivered to customers.
- Book goods in and out of inventory. The warehouse supervisor has to account for how many goods in and out of inventory each day. And save the person who came to pick up the product in accordance with the details of the factory fill out form For factories that are directly exported to foreign countries Must coordinate with the export department, where the export department will be responsible for the transportation of goods and customs clearance
- Raw material procurement and storage To keep up with production in response to customer needs and manage delivery Production may be necessary to order raw materials from other places to test. Instead, in the case that there is not enough raw materials to be produced in time and delivered according to the purchase order from children Especially for customers in the country that must be delivered on time and have a large number of customers
- Managing personnel to be more efficient Which must be responsible for the product quality and the time when the product must be delivered Or may be transferred to other departments. Personnel management requires regular training, even if no problems occur. This is to understand the product production process. Which must be delivered on time with each customer’s production line If not delivered on time, it will cause continuous production of that customer is also delayed.
- In case the product is not manufactured to standard If transported, it may be returned. Resulting in increased transportation costs and damage to production costs in vain And need to be delivered again The transportation cost will increase to 2 trips and the storage of poor quality products is a burden to transform. As for the returned products that are still enough to be sold at a discounted price Must be kept well, waiting for the customers to come to make a contract to sell both domestically and internationally There are always companies that buy, and those who have already bought, must also have warehouse management as well.
- Good quality logistic systems There are important things. Trucks and drivers Must also keep in mind that A truck is a machine that is used to deliver goods for delivery. Can be driven back and forth by the driver Choosing a car must be suitable for your own business according to the nature of work and must maintain each other as scheduled. Which is no different from other machines Fuel saving Cost savings Consumables Accident insurance and product damage Etc. is another big job that may have to be created as another large division, especially if there are many transportation jobs. Many factories tend to employ transport companies to take over in order to reduce the burden on the organization. By hiring a good carrier with good service There is a complete logistics system, which is a one stop service called one stop service, with reporting and consulting, together with planning the work with customers all the time.
There are 4 types of creating and operating a business in the form of logistics:
– Domestic model
– International standard (export)
– Large project work with the use of large mechanical vehicles and large trucks
– Transport of farmer products
Domestic transportation is carried out as general transportation and combined delivery but not directly to the customers. Today, the truck design has been developed to be more convenient and modern. And probably not for long There will be investors creating a network of branches in each regional logistics center to receive both return and return products. In order to reduce costs and increase revenue Which part will make the shipping cost to be somewhat cheaper The construction of a warehouse in a logistics-like style requires an engineer who has sufficient knowledge of logistics. This is to design to be convenient, safe, modern, and specify the complete facilities in order to
Operations of each branch, including the use of online computers in both the company’s activities and which will be extended to each customer as well. Storage Selecting and separating or consolidating the products to facilitate the delivery of products in the future
- International standards (Exporting and importing products)
The transportation of goods in and out is when the goods are ready to be sent out from a warehouse. Or the factory warehouse Means that the package is standardized for export and with various licenses. If necessary, the logistics company will proceed in advance as follows:
– Reservations for ocean-going vessels or airlines (Freight forwarder)
– Customs clearance and special privileges to receive tax compensation
– Bring the container to the logistics warehouse or the factory warehouse and load it to the designated port.
The logistic system can provide services to factories that have their own products, such as checking products to be exported and inventory accounting. And if it is very reliable, it may provide complete warehouse management services and packaging crates, packing products into containers, as in some countries, has already been implemented.
- Large project work
Construction of large-scale projects that require heavy machinery or heavy industrial plants that require heavy machinery It also involves the transportation of construction materials or raw materials for mass production. To handle the transportation of heavy machinery and heavy machinery and materials, this engineer must be calculated and surveyed for detailed route planning Which this type of work must write a report The steps in which to work and the possibilities are presented to the job owner. By using the logistic system to help manage and plan various tasks in order to help the work smoothly with good
- Transport of agricultural plants – fruit and aquatic animals
This type of transportation requires a closed truck. There is a temperature control, for example, about 24 degrees for agricultural plants. Depending on the vegetable species And freeze for aquatic animals The design of the truck must have shelves and cargo lanes to prevent damage from overlapping. Or put in a plastic container that can be stacked together Standardized containers are available for both domestic delivery and export. For the transportation of large quantities of agricultural products that use water transport If it is an export, it will use a ox boat which can be compared directly to the fleet.
Many containers of paper boxes, which are strong enough to be stacked, are essential. In order to keep that product safe, but also have to pay the paper box fee For products that may easily be damaged Have to re-packing or may use additional methods to hammer wooden crates Although the cost may increase but the product is delivered to the recipient safely Currently, there has been a lot of development in packaging. In a foreign country that is very advanced Containers tend to focus on beautiful, meticulous designs. In which the container price may be as high as the price of the product Especially food and food products
Energy saving transportation Transportation In addition to determining the speed There is training for drivers to consider saving.
Energy, traffic regulations, transportation routes Insurance details Maintaining good vehicle conditions according to the schedule Currently, black boxes or other methods are used to check the operation of each vehicle. And check and analyze the waste of fuel usage In many advanced countries, satellite systems are used to track the traveling of each car. Which can be able to communicate with the driver at all times
Logistics system development
Logistics business Initially developed primarily from product delivery Subsequently, the business relating to the transportation of goods was broken down into warehousing services. Distribution services Freight service And international shipping Next, the logistics business has integrated pre-production procedures (Pre-production) as well, such as procurement of raw materials And product stocking To the present day Logistics includes the entire supply chain management system. By including all those involved in the production and distribution of goods, such as suppliers, manufacturers, traders and distributors. There is also a large multinational company providing a complete modern logistics business called Third Party Logistics (3PLs), which is responsible for coordinating various logistics related tasks. Since packaging Product labeling Shipping And product distribution This is because manufacturers want to reduce the risk of logistics which is more complicated. Therefore, logistics refers to the process of planning, organizing, and controlling activities to facilitate the product flow process from the point of Began to procure raw materials to the point of consumption So that the overall cost of distribution is the lowest And for this reason, logistics is involved from the raw material procurement process and ends at the point of product consumption. The main activities of the logistics are
(3) procurement process
It also includes other supporting activities such as warehouse management, lifting, procurement of raw materials And data distribution management, etc. Generally, it is found that countries with large land areas such as the United States, Australia tend to have expertise in land and air logistics. Island countries such as England, Singapore, Japan, Hong Kong tend to specialize in water logistics. By successfully developing the logistics system of various countries These will consist of 4 main steps, namely
(1) Physical Distribution or delivery of goods to consumers
(2) Internally Integrated Logistics or internal management links From procurement of raw materials to the hands of consumers
(3) Externally Integrated Logistics, connecting various organizations In the supply chain together and (4) Global Logistics Management or procurement of raw materials and product delivery worldwide.
The success of the above logistic system development Has made the logistics costs of many countries such as Japan, USA and EU Reduced to only 7-10 percent of GDP. On the other hand, the level of logistics development of the country
In east asia There are many differences. Due to differences in utilities Customs clearance regulations Coordination of the bureaucratic system And the level of use of electronic commerce systems. However, to reduce the logistics costs in Asia, it is necessary to solve the problems of public utility systems. Especially in transportation Logistics service business development The development of information systems linked between relevant departments And amendments to government regulations that are obstacles According to a study by the World Bank, 1% reduction of shipping costs will increase 5-8% of trade share for exporters, and if the overall transportation cost decreases by 1% 10 will increase trade volume by up to 20 percent. At present, Thailand is moving to the second stage of the development of the logistics system. Or developing into a management link within the company From raw material procurement to product delivery to the hands of consumers. However, still requires a lot of effort to advance to Step 3, which is to connect organizations In the supply chain together Currently, the logistics cost in Thailand is as high as 25-30% of the Gross Domestic Product (GDP) which is higher than the competing countries, especially China, which has the cost of logistics about 20% of the GDP. Only that the government has assessed that If Thailand can reduce the cost of logistics to 10 percent of GDP, it will help the state save unnecessary expenses by 300,000 million baht and will make Thailand’s products more competitive in the world market. In addition to the problem of product costs, Thailand also faces the difficult government procedures. Which sometimes takes up to 5 days to clear goods at ports, trains and airports, which is considered to be longer than other competing countries. In Asia such as Hong Kong, Singapore, Indonesia, the Philippines, Malaysia and China. According to the ranking of the logistic competition of various countries around the world in 2004, the International Institute for Management Development (IMD) Thailand has been ranked In order of 29 from 60 countries around the world as in Diagram 1. However, when considered in more detail, it is found that In terms of physical infrastructure Thailand is ranked in the 50th position, as in Figure 2, which is considered the most of the competing countries. Physical problems are a major cause of Thailand’s logistics costs as high as 20-30 percent of GDP. In other words, Thailand has logistics costs as high as 1.5 trillion baht. In the production of all goods and services in the country worth 6 trillion baht. Such costs are considered very high when compared to developed countries Which accounts for only 7 – 10 percent of GDP only
Of course, this very high logistics cost will reduce the country’s competitiveness. Due to the increased cost of raw materials for import and export But exporters need to lower the price to buy products from domestic manufacturers To enable the price of exported products to be competitive in the world market For this reason, there is pressure on the cost of production and the profits of the operators. Therefore, the development of the country’s logistics system and the reduction of transportation costs will help increase the competitiveness of the operators. Operate And increase the country’s economic potential. In 2003, the cost of logistics in Thailand was estimated at 19.17 percent of GDP, as shown in Figure 3, which is divided into 4 major activities, as follows: 3.09 percent is 7.29 percent were management fees, 0.22 percent are inventory storage and management, and 8.61 percent are shipping costs
However, the government has assessed that If Thailand can reduce logistics costs to 10 percent of GDP, it will help
The state saves unnecessary expenses by 300,000 million baht and will make Thailand’s products more competitive in the world market – transportation expenses. (Transportation Cost) Transportation activities that cause transportation costs. This cost can be considered in many ways depending on the unit cost analysis. Can be classified according to customer types, products, distribution channels such as inbound and outbound shipping costs, etc. These costs vary according to the volume of transport, weight, distance, origin and destination. In addition, costs may vary depending on methods and modes of transport. – Inventory Carrying Cost is an activity that creates inventory costs, including inventory control. Packaging, repair and destruction of defective products The related costs will vary according to the amount of inventory. Which can be measured from capital costs Opportunity cost Product maintenance costs And the risk of storage. – Warehousing costs consist of choosing the location of factories and warehouses. Warehouse maintenance Warehouse activities Warehouse management This cost will vary depending on the number and location of the warehouse. – Administrative costs (Administration Cost) are activities at the micro level, which are costs associated with activities that determine the level of customer service (consisting of costs associated with ordering products Procurement of spare parts And other support services And return management costs) including the opportunity cost to sell It also includes the cost of the process and the information in the order. And the purchasing cost consists of the cost of the order process Spread or deliver orders Communication Forecasting needs Development of information systems such as recording orders and processing orders As well as purchasing and production, which will vary according to changes in product quantity or order frequency. For the effort in the development of the logistics system in Thailand Began to be tangible when the Ministry of Finance and the Ministry of Transport collaborated to set goals to reduce logistics costs To be reduced to 10 – 15 percent of GDP within 5 years by holding a meeting on July 26, 2004 in order to create a strategy to link all transportation systems in Thailand As well as bringing together 12 state-owned enterprises involved in the logistics system To determine investment plans during the fiscal year 2004-2009, which the government believes that if these investment projects have a plan to create more harmonious and interconnected Will help develop the transportation system which is a key component of the logistics system in Thailand The current trade in Thailand The cost of shipping is quite higher than in developed countries. Resulting in related departments and organizations Try to find ways to bring down the cost of goods and services Including to increase the potential for competition Logistics management therefore plays a role in management in order to reduce the cost of shipping products and services because the management of logistics can create a place and time utility for the business. To meet the needs of customers in a timely manner At a specified time and quantity as needed Including able to increase the potential for competition in the market This project is in line with the 9th National Economic and Social Development Plan direction under the strategy of enhancing competency and competitiveness.
The company aims to be a leader in convenience store business in Thailand that can respond to the needs of customers that are constantly changing. By focusing on the highlight of presenting “convenience” to customers for purchasing goods and using various services with the 7-Eleven store location that is spread over a wide area and most of them are open 24 hours a day. The company plans to open stores 7-Eleven in the year 2007-2008, about 400-450 branches per year. The company has also positioned 7-Eleven as a convenience store that provides complete food and beverage services. By focusing on selling consumer products rather than consumer goods Because consumer goods generally have a higher rate of return than consumer products And is positioning 7-Eleven stores differently from retailers At the same time, the company will take advantage of the 7-Eleven store network to provide additional services to increase customer convenience such as being a payment agent for products and services of Counter service Ordering via 7-Cattalog etc.
Strategy for Sustainable Development Goals
The company is committed to continuously implementing the established strategy.In the year 2019, the company conducted a variety of projects to support the company to achieve its strategic goals. As well as focusing on improving the efficiency of
Continue to operate and create value for society and the environment through the following strategies
Aims to operate 7 Go Green
The company aims to support the implementation of the 7-Go Green strategy under 4 operations to be in line with the organization’s business context, consisting of 1) Green Store 2) Logistics Green Logistic, 3) Green Packaging Innovation, and 4) Green Living Awareness. In addition, the company also improved the efficiency of electrical equipment in stores. Temple Eleven provides an energy-efficient equipment. As well as supporting the use of renewable and alternative energy that helps reduce energy use and reduce greenhouse gas emissions. At the same time, the company also focuses on management under the concept of a circular economy by supporting the use of plastic waste intothe processing of environmental promotion products.
Join in creating and sharing opportunities.
Company support And promote the creation of social value Through the promotion of cognitive skills Career building And supporting distribution channels As well as creating income for farmers Small and social vulnerable groups To share the opportunity As well as promoting better living and quality of life Under the implementation of a variety of projects such as the project to enhance knowledge and skills for farmers Occupational Promotion Project for hearing impaired youth and special children As well as promoting revenue generation in the community
Reduce the risk in the corporate governance process.
The company reviews and improves the corporate governance policy of the organization. To be appropriate and in accordance with the principles of corporate governance of the regulatory authority under the law. As well as being in line with accepted international practices In addition, the company has also improved its corporate governance practices to cover climate change. While also improving the structure of the Sustainability Development Committee, an organization with a duty
Reduce the risk in the corporate governance process.
The company reviews and improves the corporate governance policy of the organization. To be appropriate and in accordance with the principles of corporate governance of the regulatory authority under the law. As well as being in line with accepted international practices In addition, the company has also improved its corporate governance practices to cover climate change. While also improving the structure of the Sustainability Development Committee, an organization with a duty to oversee corporate governance to be efficient and to drive the organization under current changes to its full potential In addition, the company arranges to assess the sustainability risk for business partners based on the nature of the business in each industry, as well as follow-up and have measures to manage sustainability risk. In order to reduce the risk of partners and support the development of partners’ potential in the procurement and responsible supply chain management process.
How much is the sales of 7-Eleven in Thailand in 2019? Penetrate the treasure of over 500,000 billion baht of CP All
Although Seven & I Holding announced the closing of Seven in Japan, 1,000 branches that are not profitable. As well as having plans to close certain department stores Including the Ito-Yokado supermarket, the company will have to reduce the number of employees to around 3,000 in the next few years.
For the reason of the labor shortage crisis in Japan which comes from an aging society Including competition in the retail market Convenience stores in the country are high. And the market is bec
Across the back to see Seven Eleven in Thailand under the shadow of CP All Public Company Limited. Thailand is still strong And with continuous employment in the year 2019, still open to recruit more than 35,000 positions. How much income do you have?
The total revenue of CP All in the second quarter was 143,326 million baht with net profit of 4,795 million baht.
For the first 6 months, revenue was 282,133.52 million baht, profits of 10,563.80 million baht.
The main income comes from the convenience store business or 7-Eleven, which has revenue in the second quarter at 84,901 million baht.
There are currently 11,528 branches at the end of June and the goal is to have 13,000 branches within the year 2021.
Sales of 7-Eleven in Thailand
Income 84,901 million baht
Average sales (per store per day) 83,725 baht
Income 80,885 million baht
Average sales (per store per day) 82,380 baht
CPALL, revenue of 569,349 million baht
Come from 3 convenience store chains (7-Eleven) 335,532 million baht (59%)
Cash and self-service distribution center (Makro) 192,932 million baht (34%)
Other businesses 40,885 million baht (7%)
Note: – Quarterly revenue is revenue from sales of goods and services.
– The revenue of CPALL is the annual revenue for 2018 (based on information before the inter-transaction)
* Number of current branches at the end of the 2nd quarter Source – Annual Report 2018 and documents to the Stock Exchange of Thailand Quarter 1,2 CP All Public Company Limited
SWOT analysis of retail business
- Strengths are considered advantages or strengths of the company, products, marketing mix (4 P’s) and internal factors that the company can control. And used to plan marketing strategies Examples of strengths include
– Good quality products – Expertise of personnel
– Modern packaging – Brand strength
– Efficient tools – Appropriate business location
– Good public relations – Modern quality inspection system
– High market share – Good image of products and companies
– Production costs are low. – Continuous production.
– Ability to create satisfaction for customers.
- Weaknesses (weaknesses) are considered disadvantages or weaknesses or defects that exist.
Within the company and products Which is a factor that the company can control and the company needs to
Improve Examples of weaknesses include
– There are few products to choose from – The price is more expensive than competitors
– Product model is outdated – Insufficient funding
– Low production capacity – short product lines
– High production costs – Not enough labor
– Insufficient distribution channels – No advertising budget
- Opportunities are considered the advantages of an enterprise or
Products that are superior to competitors Which are external factors that are beneficial to the company To be used in marketing strategy planning Examples of opportunities include
– Competition is still low – Competitors go out of business
– Increasing number of consumers – Continual market growth
– Promoted by the government – Good attitude towards consumer products
– The economy has a higher rate of growth. – There are middlemen who help distribute a lot.
– New technology or academic that is beneficial to the business
- Threats are the disadvantages, limitations or external problems.
Business and is an obstacle that affects the company Is an external factor that cannot be controlled. Examples of limitations include
– Price of raw material costs higher – New competitors enter the market
– There are new laws or regulations – competitors throw high advertising
– There are products that can be substituted – Products are pressed by middlemen
– The economy is in a downturn – Consumers change their taste
– Number of consumers decreasing
7-eleven convenience store seems to be another business that many people are interested in opening a franchise. Due to investment science used to be interested And went to train about opening a franchise with CPALL today, so tell us that Want to open seven How much money do you need?
The seven franchises that are currently open for investment are divided into Type B and Type C.
In summary, easy to understand. Type B is a franchise C (franchise buyer rights) similar to a store manager. Get a return on store management and return on an additional profit from the sales target. Type C is more like a store owner, which is directly sharing the gross profit. But must be responsible for the cost of the shop more than Type B (the details here are quite complicated If wanting to open, have to consult the company directly. This article summarizes For reading as ideas for understanding only)
The franchise has a status of 7-Eleven store manager.
The company requires the franchise owner to be the manager himself. Unable to sow the rights and hire others to work instead The other is The company will only agree on the location with the owner of the location. If opening a rental branch that The company will contact the owner directly. And the franchise C will gradually manage to pay the rent again
Franchise type B, starting with approximately 1,500,000 baht
Investments are divided into cash guarantees of 1,000,000 baht (refunded when the franchise is discontinued. And receive interest on deposits as well.) In addition, there will be an entrance fee, transfer fee and other processing fees of approximately 500,000 baht
Franchise type C, starting with approximately 2,700,000 baht
The first entrance fee is 500,000 baht.